RegisterFree » brand protection http://blog.registerfree.com Mon, 26 Jul 2010 22:56:43 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 Domain Protection Forgotten In The iPad Hoopla http://blog.registerfree.com/domain-protection-forgotten-in-the-ipad-hoopla/ http://blog.registerfree.com/domain-protection-forgotten-in-the-ipad-hoopla/#comments Thu, 28 Jan 2010 05:47:21 +0000 jonothan.stribling http://registerfree.melbourneitblog.com/?p=14 Tech Crunch reported today that Apple had not secured any iPad related domain names prior to launching the iPad.

Obviously as a bunch of people passionate about domain names we feel that Apple’s launch of the iPad would have been even better had they secured the domain names for their brand prior to the launch. If you visited some of the ipad websites today looking for information this is what you would have found.

ipad.com

Not much to see here.

www_ipad_com

ipad.com.au

An Australian property developer’s website.

www_ipad_com_au

ipad.co.nz

Cute, but not much here.

ipad_co_nz

ipad.co.in

A good old fashioned parked page.

www_ipad_co.in

ipad.org

iPad.org is the only relevant domain name and the registrants deserve to be congratulated for their foresight in registering the domain name. Whether they get to keep it is up to the Apple lawyers.

ipad_org

The lesson is pretty clear, unless you can create the same hoopla Apple did with the iPad, you should register your brands in all markets where you intend to compete before you launch your product.

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